James Madison University

Lead the way and show your James Madison University Dukes pride! Securely shop our online store for all NuMercy has to offer. Your authentic fan gear awaits! Pick up a cozy bath robe and throw blanket to relax and watch your favorite team at home. Nothing says number one fan more than transforming your bedroom with the perfect team comforter set and James Madison University Dukes decorative pillows.

Show your friends who is the bigger fan. Set the stage for the best game day watch party with throw pillows, rugs, fleece blankets and more. Grab a hoodie for those chilly game nights and the perfect necktie for your next office team meeting or as a gift for the men in your life. Don't forget to grab an ornament for your friend. Come and shop James Madison University Dukes to show your pride!